Timothy R. Bohling
Timothy R. Bohling
Professor, and Chief Marketing and Graduate Enrollment Officer, Mendoza College of Business
Verified email at nd.edu
Cited by
Cited by
CRM implementation: Effectiveness issues and insights
T Bohling, D Bowman, S LaValle, V Mittal, D Narayandas, G Ramani, ...
Journal of Service Research 9 (2), 184-194, 2006
Antecedents and consequences of relationship intention: Implications for transaction and relationship marketing
V Kumar, TR Bohling, RN Ladda
Industrial Marketing Management 32 (8), 667-676, 2003
Customer lifetime value approaches and best practice applications
V Kumar, G Ramani, T Bohling
Journal of interactive Marketing 18 (3), 60-72, 2004
Practice Prize Report—The Power of CLV: Managing Customer Lifetime Value at IBM
V Kumar, R Venkatesan, T Bohling, D Beckmann
Marketing science 27 (4), 585-599, 2008
Optimal customer relationship management using Bayesian decision theory: An application for customer selection
R Venkatesan, V Kumar, T Bohling
Journal of marketing research 44 (4), 579-594, 2007
The Power of CLV: Managing Customer Lifetime Value at IBM
R Venkatesan, T Bohling, D Beckmann
Marketing Science 27 (4), 585-99, 2008
Predicting purchase timing, product choice, and purchase amount for a firm's adoption of a radically innovative information technology: An analysis of cloud computing services
TR Bohling, V Kumar, R Shah
Service Science 5 (2), 102-123, 2013
Selecting valuable customers using a customer lifetime value framework
R Venkateson
MSi, 2005
Six Steps to Better Decision Models.
V Kumar, T Bohling
Marketing Research 14 (2), 2002
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