Annamaria Tuan
TitleCited byYear
Social media marketing and relationship marketing: revolution or evolution? A first step analysis
A Moretti, A Tuan
332014
The social media manager as a reputation’s gatekeeper: an analysis from the new institutional theory perspective
A Moretti, A Tuan
ISSN 2045-810X 153, 2015
52015
Social Media Marketing and Relationship Marketing: revolution or evolution? A first step analysis
A Moretti, A Tuan
XXV Convegno Annuale di Sinergie. L’innovazione per la competitività delle …, 2013
52013
Social Media as a laboratory of value creation in the CSR Field
A Moretti, A Tuan
Atti del X Convegno Società Italiana Marketing. Milano, 3-4, 2013
42013
Engaging consumers on social media: empirical evidence from the communications analysis of a CSR oriented company
A Tuan, A Moretti
International Journal of Technology Marketing 12 (2), 180-205, 2017
22017
Social Media Marketing and Relationship Marketing: revolution or evolution? A first step analysis
A Tuan, A Moretti
Atti del XXV Convegno annuale di Sinergie, 2013
22013
Are Online Reviews Helpful for Consumers?: Big Data Evidence From Services Industry
D D'Acunto, A Tuan, D Dalli
Exploring the Power of Electronic Word-of-Mouth in the Services Industry …, 2020
12020
Tweeting with the Stars: Automated Text Analysis of the Effect of Celebrity Social Media Communications on Consumer Word of Mouth
T Aleti, JI Pallant, A Tuan, T van Laer
Journal of Interactive Marketing 48, 17-32, 2019
12019
Do consumers care about CSR in their online reviews? An empirical analysis
D D’Acunto, A Tuan, D Dalli, G Viglia, F Okumus
International Journal of Hospitality Management, 102342, 2019
12019
Theories and methods in CSRC research: a systematic literature review
A Tuan, D Dalli, A Gandolfo, A Gravina
Corporate Communications: An International Journal 24 (2), 212-231, 2019
12019
What do emerging economy firms actually disclose in their CSR reports? A longitudinal analysis
A Gandolfo, A Tuan, M Corciolani, D Dalli
CSR-HR Project (Corporate Social Responsability and Human Rights Project …, 2016
12016
The social media manager as a reputation’s gatekeeper: an analysis from the new institutional theory perspective
A Tuan
Managing the" Intangibles": Business and Entrepreneurship Perspectives in a …, 2014
12014
An empirical investigation of the drivers of CSR talk and walk in the fashion industry
M Colucci, A Tuan, M Visentin
Journal of Cleaner Production, 119200, 2019
2019
Corporate social irresponsibility and the linguistic features of CSR reports
M Corciolani, A Tuan
CSR COMMUNICATION CONFERENCE, 279, 2019
2019
Fashion industry: is it really walking and talking CSR?
M Colucci, A Tuan, M Visentin
CSR COMMUNICATION CONFERENCE, 152, 2019
2019
La comunicazione della CSR nell'era digitale. Prospettive teoriche ed evidenze empiriche
A Tuan
2019
Corporate social irresponsibility and the linguistic features of CSR reports
A Tuan, M Corciolani, F Nieri
2019
Does involvement in corporate social irresponsibility affect the linguistic features of corporate social responsibility reports?
M Corciolani, F Nieri, A Tuan
Corporate Social Responsibility & Environmental Management 26, 1-11, 2019
2019
Emerging trends in qualitative research. A focus on Social Media
A Tuan, S Grandi
MERCATI & COMPETITIVITÀ, 2018
2018
How online reviewers and actual customers evaluate their shopping experiences. Evidence from an international retail chain
D Dalli, A Tuan, D D’Acunto
MERCATI & COMPETITIVITÀ, 2018
2018
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Articles 1–20