Annamaria Tuan
Title
Cited by
Cited by
Year
Social media marketing and relationship marketing: revolution or evolution? A first step analysis
A Moretti, A Tuan
452014
Social media marketing and relationship marketing: revolution or evolution? A first step analysis
A Moretti, A Tuan
452014
Tweeting with the stars: Automated text analysis of the effect of celebrity social media communications on consumer word of mouth
T Aleti, JI Pallant, A Tuan, T van Laer
Journal of Interactive Marketing 48, 17-32, 2019
82019
The social media manager as a reputation’s gatekeeper: an analysis from the new institutional theory perspective
A Moretti, A Tuan
ISSN 2045-810X 153, 2015
72015
Do consumers care about CSR in their online reviews? An empirical analysis
D D’Acunto, A Tuan, D Dalli, G Viglia, F Okumus
International Journal of Hospitality Management, 102342, 2019
52019
Theories and methods in CSRC research: a systematic literature review
A Tuan, D Dalli, A Gandolfo, A Gravina
Corporate Communications: An International Journal, 2019
52019
Social Media as a laboratory of value creation in the CSR Field
A Moretti, A Tuan
Atti del X Convegno Società Italiana Marketing. Milano, 3-4, 2013
42013
Engaging consumers on social media: empirical evidence from the communications analysis of a CSR oriented company
A Tuan, A Moretti
International Journal of Technology Marketing 12 (2), 180-205, 2017
22017
Social Media Marketing and Relationship Marketing: revolution or evolution? A first step analysis
A Tuan, A Moretti
Atti del XXV Convegno annuale di Sinergie, 2013
22013
An empirical investigation of the drivers of CSR talk and walk in the fashion industry
M Colucci, A Tuan, M Visentin
Journal of Cleaner Production 248, 119200, 2020
12020
Are Online Reviews Helpful for Consumers?: Big Data Evidence From Services Industry
D D'Acunto, A Tuan, D Dalli
Exploring the Power of Electronic Word-of-Mouth in the Services Industry …, 2020
12020
Creating Shared Value Meets Human Rights: A Sense-Making Perspective in Small-Scale Firms
E Giuliani, A Tuan, JC Cano
Journal of Business Ethics, 1-17, 2020
2020
Corporate social irresponsibility and the linguistic features of CSR reports
M Corciolani, A Tuan
CSR COMMUNICATION CONFERENCE, 279, 2019
2019
Fashion industry: is it really walking and talking CSR?
M Colucci, A Tuan, M Visentin
CSR COMMUNICATION CONFERENCE, 152, 2019
2019
Tweeting With the Stars: Analyzing Linguistic Styles of Celebrities’ Tweet and Their Effect on Consumer Word of Mouth
A Tuan, T Aleti, J Pallant, T van Laer
ACR North American Advances, 2019
2019
Are Online Reviews Helpful for Consumers? Big Data Evidence From Services Industry
D Dalli, D D'Acunto, A Tuan
IGI Global, 2019
2019
La comunicazione della CSR nell'era digitale. Prospettive teoriche ed evidenze empiriche
A Tuan
2019
Corporate social irresponsibility and the linguistic features of CSR reports
A Tuan, M Corciolani, F Nieri
2019
Does involvement in corporate social irresponsibility affect the linguistic features of corporate social responsibility reports?
M Corciolani, F Nieri, A Tuan
Corporate Social Responsibility & Environmental Management 26, 1-11, 2019
2019
Emerging trends in qualitative research. A focus on Social Media
A Tuan, S Grandi
MERCATI & COMPETITIVITÀ, 2018
2018
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Articles 1–20