| The contingent nature of the symbolic associations of visual design elements: The case of brand logo frames TM Fajardo, J Zhang, M Tsiros Journal of consumer research 43 (4), 549-566, 2016 | 133 | 2016 |
| Toward an optimal donation solicitation: Evidence from the field of the differential influence of donor-related and organization-related information on donation choice and amount TM Fajardo, C Townsend, W Bolander Journal of Marketing 82 (2), 142-152, 2018 | 84 | 2018 |
| Show it or say it: how brand familiarity influences the effectiveness of image-based versus text-based logos C Morgan, TM Fajardo, C Townsend Journal of the Academy of Marketing Science 49, 566-583, 2021 | 40 | 2021 |
| Where you say it matters: Why packages are a more believable source of product claims than advertisements TM Fajardo, C Townsend Journal of Consumer Psychology 26 (3), 426-434, 2016 | 31 | 2016 |
| Say it or show it: logo aesthetics and consumer-brand relationship development SC Morgan, T Fajardo, C Townsend ACR North American Advances, 2017 | 2 | 2017 |
| Brand Logo Frames: How and When Framing Brand Logos Increases Purchase Likelihood T Fajardo, J Zhang, M Tsiros Volume XLII 42, 469, 2014 | 2 | 2014 |
| Where You Say It Matters: How Product Package Ads Increase Message Believability C Townsend, T Fajardo, J Laran ACR North American Advances, 2012 | 2 | 2012 |
| Prevention versus treatment: how negative emotion and charitable appeal affect donation behavior T Fajardo, A Salerno ACR North American Advances, 2017 | 1 | 2017 |
| Moving Forward, Falling Back: How Perceptions of Motion Mask the Dangers of Unhealthy Consumption M Tsiros, T Fajardo, J Zhang Advances in Consumer Research 44, 437-438, 2016 | 1 | 2016 |
| When it’s what’s outside that matters: Recent findings on product and packaging design D Billeter, M Zhu, JJ Inman, J Sevilla, BE Kahn, G Pol, CW Park, ... Advances in Consumer Research 40, 2012 | 1 | 2012 |
| Splitting the Decision: Increasing Donations By Recognizing the Differential Impact of Internal and External Considerations T Fajardo, C Townsend ACR North American Advances, 2012 | 1 | 2012 |
| Thank you to the following ad hoc reviewers who reviewed papers for the Journal of Marketing during 2022. The editors greatly appreciate their expert and constructive reviews … AB Rosario, B Balducci, K Barasz, EW Bearden, Y Bhagwat, ... Journal of Marketing 86 (6), 1-3, 2022 | | 2022 |
| 12-F: the Motivation to Exclude Others and Its Impact on Brand Commitment S Bittner, T Fajardo ACR North American Advances, 2017 | | 2017 |
| Capitalizing on the Symbolic Value of Brand Assets T Fajardo University of Miami, 2015 | | 2015 |
| Raising the Bar: New Insights Into the Development of an Optimal Donation Solicitation T Fajardo ACR North American Advances, 2012 | | 2012 |
| Self Construal and the Identifiable Victim Effect T Fajardo, J Zhang ACR North American Advances, 2012 | | 2012 |
