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Cited by
All
Since 2019
Citations
41
41
h-index
1
1
i10-index
1
1
0
18
9
2021
2022
2023
2024
6
17
11
6
Co-authors
John Byrom
University of Liverpool Management School
Verified email at liverpool.ac.uk
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Sung Yun Ashley Chung
Assistant Professor, Fisher College
Verified email at fisher.edu
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Co-creating consistent brand identity with employees in the hotel industry
SY Chung, J Byrom
Journal of Product & Brand Management 30 (1), 74-89
, 2021
41
2021
Managing brand identity through visual elements: a longitudinal case study of five-star hotels
SYA Chung
The University of Manchester, Manchester, UK
, 2017
2017
Brand Image
SYUNA CHUNG, J BYROM
Qualitative Research Sources
SYUNA CHUNG, J BYROM
Korean Wave Tourism
SYUNA CHUNG, J BYROM
Session E2: Corporate Brand Identity Management
SYA Chung, J Byrom, B Mohamad, H Halim, AR Ismail, HA Bakar, ...
Corporate identity in UK slow fashion micro-organisations and the impact on …
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