Eitan gerstner
Eitan gerstner
Professor Emeritus of Management, Technion, Israel
Verified email at technion.ac.il
TitleCited byYear
Do higher prices signal higher quality?
E Gerstner
Journal of marketing research 22 (2), 209-215, 1985
6701985
Cyclic pricing by a durable goods monopolist
J Conlisk, E Gerstner, J Sobel
The Quarterly Journal of Economics 99 (3), 489-505, 1984
4151984
Customer referral management: Optimal reward programs
E Biyalogorsky, E Gerstner, B Libai
Marketing Science 20 (1), 82-95, 2001
3732001
Money back guarantees in retailing: Matching products to consumer tastes
S Davis, E Gerstner, M Hagerty
Journal of Retailing 71 (1), 7-22, 1995
3161995
Return policies and the optimal level of “hassle”
S Davis, M Hagerty, E Gerstner
Journal of Economics and Business 50 (5), 445-460, 1998
2711998
Loss leader pricing and rain check policy
JD Hess, E Gerstner
Marketing Science 6 (4), 358-374, 1987
2171987
Pull promotions and channel coordination
E Gerstner, JD Hess
Marketing Science 14 (1), 43-60, 1995
2141995
A theory of channel price promotions
E Gerstner, JD Hess
The American Economic Review, 872-886, 1991
1851991
Controlling product returns in direct marketing
JD Hess, W Chu, E Gerstner
Marketing Letters 7 (4), 307-317, 1996
1771996
Managing dissatisfaction: How to decrease customer opportunism by partial refunds
W Chu, E Gerstner, JD Hess
Journal of Service Research 1 (2), 140-155, 1998
1631998
The effects of expert quality evaluations versus brand name on price premiums
E Apelbaum, E Gerstner, PA Naik
Journal of Product & Brand Management, 2003
1582003
Price‐matching policies: An empirical case
JD Hess, E Gerstner
Managerial and Decision Economics 12 (4), 305-315, 1991
1411991
Pre-sale vs. post-sale e-satisfaction: impact on repurchase intention and overall satisfaction
T Posselt, E Gerstner
Journal of Interactive Marketing 19 (4), 35-47, 2005
1222005
Setting referral fees in affiliate marketing
B Libai, E Biyalogorsky, E Gerstner
Journal of Service Research 5 (4), 303-315, 2003
1022003
Contingent pricing to reduce price risks
E Biyalogorsky, E Gerstner
Marketing Science 23 (1), 146-155, 2004
922004
Price discrimination through a distribution channel: Theory and evidence
E Gerstner, JD Hess, DM Holthausen
The American Economic Review 84 (5), 1437-1445, 1994
921994
Profitable pricing when market segments overlap
E Gerstner, D Holthausen
Marketing Science 5 (1), 55-69, 1986
911986
Why do hot dogs come in packs of 10 and buns in 8s or 12s? A demand-side investigation
E Gerstner, JD Hess
Journal of business, 491-517, 1987
871987
Service escape: Profiting from customer cancellations
J Xie, E Gerstner
Marketing Science 26 (1), 18-30, 2007
862007
Research note: Overselling with opportunistic cancellations
E Biyalogorsky, Z Carmon, GE Fruchter, E Gerstner
Marketing Science 18 (4), 605-610, 1999
821999
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