| Celebrity endorsement, brand credibility and brand equity A Spry, R Pappu, T Bettina Cornwell European Journal of Marketing 45 (6), 882-909, 2011 | 1304 | 2011 |
| Brands Taking a Stand: Authentic Brand Activism or Woke Washing? J Vredenburg, S Kapitan, A Spry, JA Kemper Journal of Public Policy & Marketing 39 (4), 444-460, 2020 | 629 | 2020 |
| Woke Washing: What Happens When Marketing Communications Don't Match Corporate Practice J Vredenburg, S Kapitan, A Spry, J Kemper The Conversation, 2018 | 58 | 2018 |
| A multi-stakeholder IMC framework for networked brand identity DC Orazi, A Spry, MN Theilacker, J Vredenburg European Journal of Marketing 51 (3), 551-571, 2017 | 48 | 2017 |
| The role of corporate versus product brand dominance in brand portfolio overlap: A Pitch A Wallin, A Spry Journal of Accounting and Management Information Systems 15 (2), 434-439, 2016 | 29 | 2016 |
| Transformative Branding: A Dynamic Capability to Challenge the Dominant Social Paradigm A Spry, B Figueiredo, L Gurrieri, JA Kemper, J Vredenburg Journal of Macromarketing, 2021 | 27 | 2021 |
| Strategic B2B brand activism: Building conscientious purpose for social impact S Kapitan, JA Kemper, J Vredenburg, A Spry Industrial Marketing Management 107, 14-28, 2022 | 22 | 2022 |
| From warmth to warrior: Impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity Z Lee, A Spry, Y Ekinci, J Vredenburg Journal of Brand Management, 2022 | 7 | 2022 |
| Police Brutality and Running Shoes: Authentic Brand Activism or Woke Washing: An Abstract J Vredenburg, S Kapitan, A Spry, J Kemper Academy of Marketing Science Annual Conference, 623-624, 2019 | 3 | 2019 |
| Post Gillette: other brands are better at matching practice with talk, but don’t get the publicity J Vredenburg, S Kapitan, A Spry, J Kemper The Conversation, 2019 | 3 | 2019 |
| Shoving a sock in it is not the answer. Have advertisers called time on Alan Jones? A Spry, J Vredenburg The Conversation, 2019 | | 2019 |
| How Do Consumers Evaluate Overlapping Brands? The Role of Corporate versus Product Brand Dominance A Spry, A Wallin 2016 Global Marketing Conference at Hong Kong, 331-332, 2016 | | 2016 |
| Brand Portfolio Architecture and Firm Performance: The Moderating Impact of Generic Strategy A Spry, BA Lukas Looking Forward, Looking Back: Drawing on the Past to Shape the Future of …, 2016 | | 2016 |
| Customer Participation in New Product Development: Exploring the Role of Environmental Dynamism R Gruner, B Lukas, A Spry Australia and New Zealand Marketing Academy Conference: Agents of change, 2014 | | 2014 |
| A contingency framework for understanding the effect of brand portfolio strategy on firm performance AC Spry University of Melbourne, 2013 | | 2013 |
| Celebrity credibility, brand credibility and brand equity AC Spry | | 2007 |
| Consumer activism and social movements J Vredenburg, A Spry The Routledge Companion to Marketing and Society, 109-123, 0 | | |
Jessica VredenburgSenior Lecturer in Marketing, Auckland University of TechnologyVerified email at aut.ac.nz
