Amanda Spry
Cited by
Cited by
Celebrity endorsement, brand credibility and brand equity
A Spry, R Pappu, T Bettina Cornwell
European Journal of Marketing 45 (6), 882-909, 2011
Brands Taking a Stand: Authentic Brand Activism or Woke Washing?
J Vredenburg, S Kapitan, A Spry, JA Kemper
Journal of Public Policy & Marketing 39 (4), 444-460, 2020
The role of corporate versus product brand dominance in brand portfolio overlap: A Pitch
A Wallin, A Spry
Journal of Accounting and Management Information Systems 15 (2), 434-439, 2016
Woke Washing: What Happens When Marketing Communications Don't Match Corporate Practice
J Vredenburg, S Kapitan, A Spry, J Kemper
The Conversation, 2018
A multi-stakeholder IMC framework for networked brand identity
DC Orazi, A Spry, MN Theilacker, J Vredenburg
European Journal of Marketing 51 (3), 551-571, 2017
Transformative Branding: A Dynamic Capability to Challenge the Dominant Social Paradigm
A Spry, B Figueiredo, L Gurrieri, JA Kemper, J Vredenburg
Journal of Macromarketing, 2021
Shoving a sock in it is not the answer. Have advertisers called time on Alan Jones?
A Spry, J Vredenburg
The Conversation, 2019
Police Brutality and Running Shoes: Authentic Brand Activism or Woke Washing: An Abstract
J Vredenburg, S Kapitan, A Spry, J Kemper
Academy of Marketing Science Annual Conference, 623-624, 2019
Post Gillette: other brands are better at matching practice with talk, but don’t get the publicity
J Vredenburg, S Kapitan, A Spry, J Kemper
The Conversation, 2019
How Do Consumers Evaluate Overlapping Brands? The Role of Corporate versus Product Brand Dominance
A Spry, A Wallin
2016 Global Marketing Conference at Hong Kong, 331-332, 2016
Brand Portfolio Architecture and Firm Performance: The Moderating Impact of Generic Strategy
A Spry, BA Lukas
Looking Forward, Looking Back: Drawing on the Past to Shape the Future of …, 2016
Customer Participation in New Product Development: Exploring the Role of Environmental Dynamism
R Gruner, B Lukas, A Spry
Australia and New Zealand Marketing Academy Conference: Agents of change, 2014
A contingency framework for understanding the effect of brand portfolio strategy on firm performance
AC Spry
Celebrity credibility, brand credibility and brand equity
AC Spry
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