Upender Subramanian
Upender Subramanian
professor of marketing, ut dallas
Verified email at utdallas.edu
Title
Cited by
Cited by
Year
Your Uber is Arriving: Managing On-Demand Workers through Surge Pricing, Forecast Communication and Worker Incentives
H Guda, U Subramanian
Management Science, 2019
1212019
Platforms: a multiplicity of research opportunities
S Sriram, P Manchanda, ME Bravo, J Chu, L Ma, M Song, S Shriver, ...
Marketing Letters 26 (2), 141-152, 2015
742015
Competitive consequences of using a category captain
U Subramanian, JS Raju, SK Dhar, Y Wang
Management Science 56 (10), 1739-1765, 2010
592010
Leveraging experienced consumers to attract new consumers: An equilibrium analysis of displaying deal sales by daily deal websites
U Subramanian, RC Rao
Management Science 62 (12), 3555-3575, 2016
582016
Sharing economy: Review of current research and future directions
C Narasimhan, P Papatla, B Jiang, PK Kopalle, PR Messinger, S Moorthy, ...
Customer Needs and Solutions 5 (1), 93-106, 2018
562018
Information sharing, advice provision, or delegation: what leads to higher trust and trustworthiness?
÷ ÷zer, U Subramanian, Y Wang
Management Science 64 (1), 474-493, 2018
512018
The strategic value of high-cost customers
U Subramanian, JS Raju, ZJ Zhang
Management Science 60 (2), 494-507, 2014
312014
A theory of social coupons
U Subramanian, RC Rao
Available at SSRN 2103979, 2012
222012
Strategic surge pricing and forecast communication on on-demand service platforms
H Guda, U Subramanian
SSRN Electronic Journal, 2017
152017
Customer value-based management: Competitive implications
U Subramanian, JS Raju, ZJ Zhang
Customer Value-Based Management: Competitive Implications (March 1, 2008), 2008
142008
Exclusive handset arrangements in the wireless industry: A competitive analysis
U Subramanian, JS Raju, ZJ Zhang
Marketing Science 32 (2), 246-270, 2013
112013
The Informational Role of Buyback Contracts
S Wang, H Gurnani, U Subramanian
Management Science, 2020
42020
Are we strategically naive or guided by trust and trustworthiness in cheap-talk communication
X Li, ÷ ÷zer, U Subramanian
Management Science, 2021
22021
Collaborating in an imperfect world
U Subramanian, JS Raju
International Commerce Review 10 (1), 46-55, 2011
22011
Ad-Blockers and Limited Ad-Blocking
U Subramanian, M Zia
Available at SSRN 3466105, 2019
12019
Essays on competitive strategies in wireless markets
U Subramanian
University of Pennsylvania, 2009
12009
Retail Buyer and Manufacturer Kickback
U Subramanian, ZJ Zhang
A Theory of Conventional Channel with Kickbacks, 2021
2021
Strategic Implications of Acquiring Information in a Distribution Channel
U Subramanian
Available at SSRN 2717831, 2016
2016
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Articles 1–18