| Market orientation: A meta-analytic review and assessment of its antecedents and impact on performance AH Kirca, S Jayachandran, WO Bearden Journal of marketing 69 (2), 24-41, 2005 | 3391 | 2005 |
| The role of relational information processes and technology use in customer relationship management S Jayachandran, S Sharma, P Kaufman, P Raman Journal of marketing 69 (4), 177-192, 2005 | 1517 | 2005 |
| The relative impact of marketing, research-and-development, and operations capabilities on firm performance A Krasnikov, S Jayachandran Journal of marketing 72 (4), 1-11, 2008 | 1079 | 2008 |
| Marketing strategy: an assessment of the state of the field and outlook PR Varadarajan, S Jayachandran Journal of the academy of marketing science 27, 120-143, 1999 | 721 | 1999 |
| Choice of cause in cause-related marketing SR Robinson, C Irmak, S Jayachandran Journal of marketing 76 (4), 126-139, 2012 | 457 | 2012 |
| Customer response capability in a sense-and-respond era: The role of customer knowledge process S Jayachandran, K Hewett, P Kaufman Journal of the Academy of Marketing Science 32 (3), 219-233, 2004 | 454 | 2004 |
| The impact of customer relationship management implementation on cost and profit efficiencies: evidence from the US commercial banking industry A Krasnikov, S Jayachandran, V Kumar Journal of marketing 73 (6), 61-76, 2009 | 452 | 2009 |
| The theory of multimarket competition: A synthesis and implications for marketing strategy S Jayachandran, J Gimeno, PR Varadarajan Journal of Marketing 63 (3), 49-66, 1999 | 427 | 1999 |
| Product and environmental social performance: Varying effect on firm performance S Jayachandran, K Kalaignanam, M Eilert Strategic Management Journal 34 (10), 1255-1264, 2013 | 345 | 2013 |
| The role of relational embeddedness in retail buyers' selection of new products P Kaufman, S Jayachandran, RL Rose Journal of Marketing Research 43 (4), 580-587, 2006 | 185 | 2006 |
| Strategic interdependence in organizations: Deconglomeration and marketing strategy PR Varadarajan, S Jayachandran, JC White Journal of Marketing 65 (1), 15-28, 2001 | 123 | 2001 |
| Does it pay to recall your product early? An empirical investigation in the automobile industry M Eilert, S Jayachandran, K Kalaignanam, TA Swartz Journal of Marketing 81 (3), 111-129, 2017 | 116 | 2017 |
| Subsidiary use of foreign marketing knowledge MS Roth, S Jayachandran, M Dakhli, DA Colton Journal of International Marketing 17 (1), 1-29, 2009 | 71 | 2009 |
| Does success diminish competitive responsiveness? Reconciling conflicting perspectives S Jayachandran, R Varadarajan Journal of the Academy of Marketing Science 34, 284-294, 2006 | 55 | 2006 |
| Brand licensing: What drives royalty rates? S Jayachandran, P Kaufman, V Kumar, K Hewett Journal of Marketing 77 (5), 108-122, 2013 | 51 | 2013 |
| Marketing performance assessment and accountability: Process and outcomes NA Morgan, S Jayachandran, J Hulland, B Kumar, C Katsikeas, A Somosi International Journal of Research in Marketing 39 (2), 462-481, 2022 | 33 | 2022 |
| Building a sustainable shelf: The role of firm sustainability reputation K Carter, S Jayachandran, MR Murdock Journal of Retailing 97 (4), 507-522, 2021 | 23 | 2021 |
| Building brand assets: The role of trademark rights A Krasnikov, S Jayachandran Journal of Marketing Research 59 (5), 1059-1082, 2022 | 6 | 2022 |
| Innovation and strategy R Varadarajan, S Jayachandran, NK Malhotra Emerald Group Publishing, 2018 | 5 | 2018 |
| Antecedents and outcomes of customer relationship management systems S Jayachandran, S Sharma Moore School of Business University of South Carolina Columbia, September 22, 2003 | 3 | 2003 |
Rajan VaradarajanTexas A&M UniversityVerified email at tamu.edu
