Jason Cheok
Jason Cheok
Verified email at sunway.edu.my
TitleCited byYear
Importance of branding property developers in Malaysia
FF Cheng, J Cheok
Sunway Academic Journal 5, 65-81, 2008
192008
Explaining cross-cultural service interactions in tourism with Shenkar's cultural friction
J Cheok, AM Hede, TA Watne
Current Issues in Tourism 18 (6), 539-560, 2015
52015
Stereotyping–Predispositions, activations and applications in cross-cultural service interactions: Views from service providers in Malaysia
J Cheok, T Aleti, AM Hede
Journal of Vacation Marketing 22 (2), 98-110, 2016
32016
Building bridges through industry placements: Perceptions from Malaysian academics
R Bergami, A Schuller, J Cheok
Global Encounters: Pedagogical Paradigms and Educational Practices, 258, 2011
22011
‘Friction’in cross-cultural service interactions: narratives from guests and service-providers of a five star luxury hotel
J Cheok
Victoria University, 2016
2016
Perceptions on Industry Placements: An Exploratory Study of Academics in Malaysia
R Bergami, A Schuller, J Cheok
The International Journal of Knowledge, Culture and Change Management 10 (11 …, 2011
2011
Academic Professional Development: Perceptions from Malaysia
R Bergami, A Schuller, J Cheok
Pan-Pacific Business Association, 2010
2010
BRANDING IN THE CHOICE OF PROPERTY PURCHASE IN MALAYSIA
CF Fah, J Cheok, LY Ying
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