Roderick J. Brodie

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	All	Since 2017
Citations	25705	15116
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i10-index	125	94

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Linda D. HollebeekIPAG, Vilnius University & Tallinn University of TechnologyVerified email at evaf.vu.lt
Nicole E CovielloWilfrid Laurier UniversityVerified email at wlu.ca
Mark GlynnAssociate Professor, AUT UniversityVerified email at aut.ac.nz
Peter J DanaherProfessor of Marketing and Econometrics, Monash UniversityVerified email at monash.edu
Victoria J (Vicki) LittleSenior lecturer, RMIT University VietnamVerified email at rmit.edu.vn
Adam LindgreenProfessor og institutleder, Copenhagen Business SchoolVerified email at cbs.dk
Kaj StorbackaProfessor, Hanken School of EconomicsVerified email at hanken.fi
j scott armstrongThe Wharton School, University of PennsylvaniaVerified email at wharton.upenn.edu
Wesley J. JohnstonCBIM RoundTable Professor of Marketing, Georgia State UniversityVerified email at gsu.edu
Maureen Benson-ReaAssociate Professor at the University of AucklandVerified email at auckland.ac.nz
Suvi NenonenVisiting Professor, Stockholm School of EconomicsVerified email at hhs.se
Linda D PetersUniverstiy of nottinghamVerified email at nottingham.ac.uk
Anca E CretuPhD cand.Verified email at nottingham.ac.uk
Prof Heidi WinklhoferNottingham University Business SchoolVerified email at nottingham.ac.uk
Christoph F. BreidbachBusiness School, The University of QueenslandVerified email at business.uq.edu.au
Jodie ConduitProfessor of Marketing, University of AdelaideVerified email at adelaide.edu.au
Robert A. Davisdrrobertdavis.com and Massey UniversityVerified email at massey.ac.nz
Jaqueline PelsUniversidad Torcuato Di TellaVerified email at utdt.edu
Sajeev VarkiAssociate Professor, University of South FloridaVerified email at usf.edu
Gregory J BrushAssociate Professor, University of Western AustraliaVerified email at uwa.edu.au

Roderick J. Brodie

Department of Marketing University of Auckland Business School

Verified email at auckland.ac.nz

Branding and Relationships Service Management and Engagement Theorizing in Marketing


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Customer engagement: Conceptual domain, fundamental propositions, and implications for research RJ Brodie, LD Hollebeek, B Jurić, A Ilić Journal of service research 14 (3), 252-271, 2011	3772	2011
Consumer engagement in a virtual brand community: An exploratory analysis RJ Brodie, A Ilic, B Juric, L Hollebeek Journal of business research 66 (1), 105-114, 2013	3499	2013
Consumer brand engagement in social media: Conceptualization, scale development and validation LD Hollebeek, MS Glynn, RJ Brodie Journal of interactive marketing 28 (2), 149-165, 2014	2467	2014
The influence of brand image and company reputation where manufacturers market to small firms: A customer value perspective AE Cretu, RJ Brodie Industrial marketing management 36 (2), 230-240, 2007	1414	2007
Measuring the quality of relationships in consumer services: an empirical study K Roberts, S Varki, R Brodie European Journal of marketing, 2003	1283	2003
How firms relate to their markets: an empirical examination of contemporary marketing practices NE Coviello, RJ Brodie, PJ Danaher, WJ Johnston Journal of marketing 66 (3), 33-46, 2002	827	2002
Investigating the service brand: A customer value perspective RJ Brodie, JRM Whittome, GJ Brush Journal of business research 62 (3), 345-355, 2009	710	2009
Actor engagement as a microfoundation for value co-creation K Storbacka, RJ Brodie, T Böhmann, PP Maglio, S Nenonen Journal of business research 69 (8), 3008-3017, 2016	644	2016
Towards a paradigm shift in marketing? An examination of current marketing practices RJ Brodie, NE Coviello, RW Brookes, V Little Journal of marketing management 13 (5), 383-406, 1997	641	1997
Understanding contemporary marketing: development of a classification scheme NE Coviello, RJ Brodie, HJ Munro Journal of Marketing management 13 (6), 501-522, 1997	500	1997
An investigation of marketing practice by firm size NE Coviello, RJ Brodie, HJ Munro Journal of business venturing 15 (5-6), 523-545, 2000	474	2000
The service brand and the service-dominant logic: missing fundamental premise or the need for stronger theory? RJ Brodie, MS Glynn, V Little Marketing theory 6 (3), 363-379, 2006	380	2006
Consumer evaluations of brand extensions: Further empirical results L Sunde, RJ Brodie International Journal of Research in Marketing 10 (1), 47-53, 1993	348	1993
Is e-marketing coming of age? An examination of the penetration of e-marketing and firm performance RJ Brodie, H Winklhofer, NE Coviello, WJ Johnston Journal of interactive marketing 21 (1), 2-21, 2007	330	2007
Beyond virtuality: from engagement platforms to engagement ecosystems CF Breidbach, R Brodie, L Hollebeek Managing Service Quality, 2014	322	2014
The influence of involvement on purchase intention for new world wine LD Hollebeek, SR Jaeger, RJ Brodie, A Balemi Food Quality and Preference 18 (8), 1033-1049, 2007	313	2007
Contemporary marketing practices of consumer and business‐to‐business firms: how different are they? NE Coviello, RJ Brodie Journal of Business & Industrial Marketing, 2001	252	2001
Engagement platforms in the sharing economy: conceptual foundations and research directions CF Breidbach, RJ Brodie Journal of Service Theory and Practice, 2017	248	2017
Resource integration M Kleinaltenkamp, RJ Brodie, P Frow, T Hughes, LD Peters, ... Marketing Theory 12 (2), 201-205, 2012	245	2012
Equity in corporate co‐branding: The case of adidas and the All Blacks J Motion, S Leitch, RJ Brodie European Journal of Marketing, 2003	229	2003

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