Roderick J. Brodie
Roderick J. Brodie
Department of Marketing University of Auckland Business School
Verified email at auckland.ac.nz
Title
Cited by
Cited by
Year
Customer engagement: Conceptual domain, fundamental propositions, and implications for research
RJ Brodie, LD Hollebeek, B Jurić, A Ilić
Journal of service research 14 (3), 252-271, 2011
22272011
Consumer engagement in a virtual brand community: An exploratory analysis
RJ Brodie, A Ilic, B Juric, L Hollebeek
Journal of business research 66 (1), 105-114, 2013
21272013
Consumer brand engagement in social media: Conceptualization, scale development and validation
LD Hollebeek, MS Glynn, RJ Brodie
Journal of interactive marketing 28 (2), 149-165, 2014
12432014
Measuring the quality of relationships in consumer services: an empirical study
K Roberts, S Varki, R Brodie
European Journal of marketing, 2003
10742003
The influence of brand image and company reputation where manufacturers market to small firms: A customer value perspective
AE Cretu, RJ Brodie
Industrial marketing management 36 (2), 230-240, 2007
10192007
How firms relate to their markets: an empirical examination of contemporary marketing practices
NE Coviello, RJ Brodie, PJ Danaher, WJ Johnston
Journal of marketing 66 (3), 33-46, 2002
7372002
Towards a paradigm shift in marketing? An examination of current marketing practices
RJ Brodie, NE Coviello, RW Brookes, V Little
Journal of marketing management 13 (5), 383-406, 1997
5571997
Investigating the service brand: A customer value perspective
RJ Brodie, JRM Whittome, GJ Brush
Journal of business research 62 (3), 345-355, 2009
5362009
Understanding contemporary marketing: development of a classification scheme
NE Coviello, RJ Brodie, HJ Munro
Journal of Marketing management 13 (6), 501-522, 1997
4441997
An investigation of marketing practice by firm size
NE Coviello, RJ Brodie, HJ Munro
Journal of business venturing 15 (5-6), 523-545, 2000
3912000
The service brand and the service-dominant logic: missing fundamental premise or the need for stronger theory?
RJ Brodie, MS Glynn, V Little
Marketing Theory 6 (3), 363-379, 2006
3182006
Consumer evaluations of brand extensions: Further empirical results
L Sunde, RJ Brodie
International Journal of Research in Marketing 10 (1), 47-53, 1993
3171993
Actor engagement as a microfoundation for value co-creation
K Storbacka, RJ Brodie, T Böhmann, PP Maglio, S Nenonen
Journal of Business Research 69 (8), 3008-3017, 2016
2802016
Is e‐marketing coming of age? An examination of the penetration of e‐marketing and firm performance
RJ Brodie, H Winklhofer, NE Coviello, WJ Johnston
Journal of interactive marketing 21 (1), 2-21, 2007
2612007
The influence of involvement on purchase intention for new world wine
LD Hollebeek, SR Jaeger, RJ Brodie, A Balemi
Food Quality and Preference 18 (8), 1033-1049, 2007
2282007
Contemporary marketing practices of consumer and business‐to‐business firms: how different are they?
NE Coviello, RJ Brodie
Journal of Business & Industrial Marketing, 2001
2182001
Equity in corporate co-branding: The case of Adidas and the All Blacks
J Motion, S Leitch, RJ Brodie
European Journal of Marketing 37 (7-8), 1080-1094, 2003
2152003
Beyond virtuality: from engagement platforms to engagement ecosystems
C Breidbach, R Brodie, L Hollebeek
1842014
Retail service branding in electronic-commerce environments
R Davis, M Buchanan-Oliver, RJ Brodie
Journal of Service research 3 (2), 178-186, 2000
1762000
Resource integration
M Kleinaltenkamp, RJ Brodie, P Frow, T Hughes, LD Peters, ...
Marketing Theory 12 (2), 201-205, 2012
1652012
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