| The protection motivation model: A normative model of fear appeals JF Tanner Jr, JB Hunt, DR Eppright Journal of marketing 55 (3), 36-45, 1991 | 722 | 1991 |
| Fifty years of celebrity endorser research: Support for a comprehensive celebrity endorsement strategy framework C Schimmelpfennig, JB Hunt Psychology & Marketing 37 (3), 488-505, 2020 | 215 | 2020 |
| The effect of introducing a new brand on consumer perceptions of current brand similarity: the roles of product knowledge and involvement TL Baker, JB Hunt, LL Scribner Journal of Marketing Theory and Practice 10 (4), 45-57, 2002 | 162 | 2002 |
| Mobility as an influence on retail patronage behavior of the elderly: Testing conventional wisdom JR Lumpkin, JB Hunt Journal of the Academy of Marketing Science 17 (1), 1-12, 1989 | 111 | 1989 |
| Knowledge and the ordered protection motivation model: Tools for preventing AIDS DR Eppright, JF Tanner Jr, JB Hunt Journal of Business Research 30 (1), 13-24, 1994 | 77 | 1994 |
| Fear, coping, and information: A pilot study on motivating a healthy response DR Eppright, JB Hunt, JF Tanner Jr, GR Franke Health Marketing Quarterly 20 (1), 51-73, 2002 | 69 | 2002 |
| Sibling effects on preteen children's perceived influence in purchase decisions C Batounis-Ronner, JB Hunt, L Mallalieu Young Consumers: Insight and Ideas for Responsible Marketers 8 (4), 231-243, 2007 | 41 | 2007 |
| The effect of retail store image on student perceptions of merchandise quality and willingness to buy JC Champion, JB Hunt, TG Hunt American Journal of Business Research 3 (1), 17-32, 2010 | 35 | 2010 |
| What Ratemyprofessors. com Reveals About How and Why Students Evaluate Their Professors: A Glimpse Into the Student Mind-Set KB Hartman, JB Hunt Marketing Education Review 23 (2), 151-162, 2013 | 32 | 2013 |
| Content analysis of US and Indian magazine advertising D Rajaratnam, JB Hunt, CS Madden Journal of International Consumer Marketing 8 (1), 93-110, 1995 | 31 | 1995 |
| Effects of eWOM valence: examining consumer choice using evaluations of teaching KB Hartman, JB Hunt, CY Childers Journal of Behavioral Studies in Business 6, 1, 2013 | 30 | 2013 |
| The role of music in motion picture advertising and theatrical trailers: Altering music to modify emotional response and genre expectations AA Strobin, JB Hunt, FJ Spencer, TG Hunt Academy of Marketing Studies Journal 19 (3), R244, 2015 | 25 | 2015 |
| An experimental study of the effect of music on radio commercial performance JB Hunt Proceedings of the Southern Marketing Association, 37-40, 1988 | 25 | 1988 |
| Behavioral self-management as a supplement to external sales force controls DA Sauers, JB Hunt, K Bass Journal of Personal Selling & Sales Management 10 (3), 17-28, 1990 | 22 | 1990 |
| The Impact of Celebrity Endorsers on Consumers' Product Evaluations: A Symbolic Meaning Approach JB Hunt, C Wilmington Society for Marketing Advances, 2001 | 16 | 2001 |
| Specialty advertising as a tool for building goodwill: Experimental evidence and research implications MJ Cooper, CS Madden, JB Hunt, JE Cornell Journal of Promotion Management 1 (1), 41-55, 1992 | 11 | 1992 |
| The Use of Emotion in Advertising RW Mizerski, JD White, JB Hunt AMA Educators’ Proceedings, RW Belk et. al.(eds.), 244-248, 1984 | 8 | 1984 |
| Analysis of information content in United States and Korean magazine advertising S Weun, JB Hunt, LL Scribner Journal of Global Business 15 (28), 63-72, 2004 | 6 | 2004 |
| Profiles of adopters of maladaptive AIDS and STD coping responses: Implications for safer sex campaigns JF Tanner Jr, JB Hunt, DR Eppright Marketing: Moving toward the 21st century, 397-400, 1996 | 4 | 1996 |
| Measuring the Effectiveness of Emotional Commercials: Self-Reports Versus Psychophysiological Measures JB Hunt Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference …, 2015 | 3 | 2015 |
