| Mixed methods designs in marketing research RL Harrison, TM Reilly Qualitative market research: an international journal 14 (1), 7-26, 2011 | 578 | 2011 |
| Using mixed methods designs in the Journal of Business Research, 1990–2010 RL Harrison III Journal of Business Research 66 (11), 2153-2162, 2013 | 313 | 2013 |
| Methodological rigor in mixed methods: An application in management studies RL Harrison, TM Reilly, JW Creswell Journal of mixed methods research 14 (4), 473-495, 2020 | 302 | 2020 |
| Is advertising a barrier to male movement toward gender change? J Gentry, R Harrison Marketing Theory 10 (1), 74-96, 2010 | 231 | 2010 |
| The role of food culture and marketing activity in health disparities JD Williams, D Crockett, RL Harrison, KD Thomas Preventive Medicine 55 (5), 382-386, 2012 | 85 | 2012 |
| Transformative intersectionality: Moving business towards a critical praxis L Steinfield, M Sanghvi, LT Zayer, CA Coleman, N Ourahmoune, ... Journal of Business Research 100, 366-375, 2019 | 74 | 2019 |
| The prevalence and influence of the combination of humor and violence in Super Bowl commercials BJ Blackford, J Gentry, RL Harrison, L Carlson Advertising and Violence, 60-73, 2014 | 71 | 2014 |
| A meta-analysis of parental style and consumer socialization of children J Mikeska, RL Harrison, L Carlson Journal of Consumer Psychology 27 (2), 245-256, 2017 | 68 | 2017 |
| A life course perspective of family meals via the life grid method RL Harrison III, A Veeck, JW Gentry Journal of Historical Research in Marketing 3 (2), 214-233, 2011 | 42 | 2011 |
| Negotiating cultural ambiguity: The role of markets and consumption in multiracial identity development RL Harrison III, KD Thomas, SNN Cross Consumption Markets & Culture 18 (4), 301-332, 2015 | 40 | 2015 |
| Gamer girls: navigating a subculture of gender inequality RL Harrison, J Drenten, N Pendarvis Consumer Culture Theory 18, 47-64, 2016 | 39 | 2016 |
| A grounded theory of transition to involved parenting: The role of household production and consumption in the lives of single fathers RL Harrison, JW Gentry, S Commuri Gender, culture, and consumer behavior, 337-367, 2012 | 24 | 2012 |
| The role of marketing in ritual evolution SNN Cross, RL Harrison, MC Gilly Journal of Macromarketing 37 (4), 460-478, 2017 | 15 | 2017 |
| The influence of parental and communication style on consumer socialization: a meta-analysis informs marketing strategy considerations involving parent–child interventions J Mikeska, RL Harrison, L Carlson, CLS Coryn Journal of Advertising Research 57 (3), 319-334, 2017 | 15 | 2017 |
| Evolutions of cultural contractual understanding: Exploring biracial women's communicative experiences M P. Orbe, R Harrison III, LD Kauffman, V Laurent Howard Journal of Communications 26 (4), 422-443, 2015 | 15 | 2015 |
| Family Public Policy in the United States L Carlson, R Harrison Journal of macromarketing 30 (4), 320-330, 2010 | 14 | 2010 |
| Black Friday: a video-ethnography of an experiential shopping event R Harrison, T Reilly, J Gentry ACR North American Advances, 2010 | 13 | 2010 |
| Processes of consumer socialization: study of single-father households R Harrison, R Moisio, J Gentry, S Commuri European journal of marketing 55 (10), 2649-2673, 2021 | 11 | 2021 |
| Benign envy: is there a dark side of light green? DB Wooten, RL Harrison, N Mitchell AMS review 1, 137-139, 2011 | 9 | 2011 |
| The vulnerability of single fathers adjusting to their new parental role R Harrison, JW Gentry European Advances in Consumer Research 8, 312-13, 2007 | 9 | 2007 |
James W. GentryProfessor of Marketing, University of NebraskaVerified email at unl.edu
